Add Yahoo as a preferred source to see more of our stories on Google. Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom ...

Add Yahoo as a preferred source to see more of our stories on Google. A hand-stitched vintage Trucker jacket and 501 jeans were among the stage-worthy looks Levi’s designed for country musician ...

Levi’s has held commuter lifestyle cycling in high-regard including the launch of a recent collection created with all the sensibilities of biking in mind. Going a step further, Levi’s has partnered ...

Sure, Beyoncé is in Europe from now until June 22, but her Americana aesthetic lives on. Instead of going the Union Flag route à la Ginger Spice, she took center stage in patriotic cowboy-core for her ...

Pride Month is nearly here, and it seems like every year, more and more brands drop collections to commemorate the Stonewall riots. This year, many brands are partnering with LGBTQ+ charities to give ...

Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom looks for Beyoncé and her dancers for the world tour supporting her ...

The heritage brand teamed with the “Dead of Night” singer to create custom items for Orville Peck’s Fifth Annual Rodeo that ran Nov. 10-12 in Pioneertown, Calif., about two hours east of Los Angeles.