Soap operas were started as a way to sell soap. Shoppable streaming channel Spirits Network launched as a platform to help sell booze. The channel, which was rolled out by NBTV in 2019 – good timing ...

NBC has backed off a new policy that made it the first broadcast network to run hard liquor commercials. Citing a request from "the bipartisan leadership of the House and Senate Commerce Committee," ...

Hard liquor advertisements have been refused airtime by the biggest television networks since the 1940s. Only a few local and cable stations would run the ads, and now NBC has become the first of the ...

DOUGLAS COUNTY, Ga. — The placement of a billboard promoting a liquor brand sparked controversy in Douglasville. The ad promoting a Crown Royal whiskey was put right below a public service ...

NBC’s decision to accept hard-liquor ads has stirred emotions in Washington, where one lawmaker is considering introducing legislation that would put a cork in the net’s plans. Rep. Frank Wolf (R-Va.) ...

Booze ads are making serious inroads on TV, thanks to the recession. This year, with ad revenue for broadcast TV off 4.2%, local broadcast affiliates that didn't used to take liquor ads are actively ...

Long ago, in a haven for underage drinking far, far away, some friends of mine spent an evening with a case of beer and a bottle of Jack Daniel's. One guy, who was not me and whom no readers should ...

Late last year, after NBC started airing ads for Diageo's Smirnoff vodka, the first network ads for hard liquor in more than 50 years, there was talk of an entire new ad category that might generate ...

Embed <iframe src="https://www.npr.org/player/embed/1134823/134823" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> NBC ...

If you can’t get into an exclusive club, you can always start your own. That’s what the guys do in the Smirnoff Ice commercial, creating their own hot nightspot filled with chic, young things and ...

Drive through the neighborhoods of Cleveland at this time next year, and your view will be very different than it is today. Five hundred billboards that push alcohol will be missing. One billboard in ...

The Eye is looking again at its ban on liquor advertising, according to a USA Today report. The move follows the somewhat controversial revocation of such a ban by rival TV network NBC. NBC revoked ...