According to Nielsen’s The Gauge, November 2025 delivered a 5.5 percent monthly increase in total TV and streaming usage. Broadcast’s viewership increased 7 percent versus October to capture 23.2 ...

In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily ...

When pre-existing live broadcast operations add streaming for the same events or content, there’s a temptation to “bolt on” streaming to the existing workflow and treat it as just another output or ...

As millions of Americans build their entertainment around services such as Netflix, Amazon Prime Video, ESPN+, and other streaming platforms, one essential element is often missing: live local ...

A trade association closely aligned with the local broadcast television industry is responding to headlines touting Amazon’s performance with Thursday Night Football with data that proves broadcast TV ...

NEW YORK—The power of the NFL to drive TV viewing was on full display in in November, with new data from Nielsen’s monthly snapshot of TV viewing, The Gauge, showing a 5.5% monthly increase in ...