In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren't ...

You want people to trust that the information in your magazine is reliable and objective. You don't want them to think that advertisers are influencing the editorial content of your publication. To ...

George Lois (b.1931) is the most creative, controversial, and prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered ...

There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...

As the new-economy magazines that rode the dot-com boom and bust this year ponder their future, it could be worth their while to consider the lessons of history. Clay Felker, a legendary figure in the ...

Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest ...

Attention all Publishers, Retailers and Advertisers… Bleeding Cool Magazine – the comic industry's long-overdue answer to a magazine fully dedicated to the hobby – wants to cover your product in ...