Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its ...

Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put ...

Photo Caption: A TV screen on the wall in the bar and games area of the Moxy Manchester City hotel in Britain in 2021. Source: Marriott. In May 2022, Marriott said it would let non-hotel marketers ...

Marriott International said on Monday it would shortly launch a media network to let advertisers reach its guests via the hotel group’s app and websites and, someday, the TVs in its guestrooms.

Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive ...

Marriott International Inc. is introducing a media network this month with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’s data on its guests, to bring them ...

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself. Marriott International is launching its first wave of ...