Marvel used the first trailer for "Avengers: Doomsday" on Monday to fully unveil Disney's new premium-screen brand, "Infinity Vision." Why it matters: Disney is rebranding existing premium theaters as a unique experience to generate buzz and garner lucrative ticket sales since "Doomsday" won't debut on IMAX screens.

Avengers: Doomsday will be the Marvel Multiverse Saga's penultimate film – here's all you need to know about it.

Avengers, to the (box office) rescue! “Avengers: Doomsday” has generated $16.5 million in advance ticket sales after the first day of availability. Disney’s Marvel Studios put tickets on sale tied to the launch of the first trailer,

The official trailer for 'Avengers: Doomsday' confirms that it's heavily based on one comic book storyline that will shatter fans' hearts.

Avengers: Doomsday's newly updated synopsis hints that heroes from three separate universes will unite as the Multiverse Saga enters its final chapter. Released ahead of ticket sales and Comic-Con, the description teases a universe-altering conflict in MCU.

As we get closer to seeing our favorite MCU heroes once again in Avengers: Doomsday, Marvel fans are wondering how the new film will handle continuity issues regarding old Steve Rogers, brought up in the last Avengers movie.

Avengers: Doomsday's recently released teaser is the second biggest trailer launch of all time, just behind Spider-Man: Brand New Day.

Marvel Studios is working to bring a major superhero to the MCU at last, paying off 12 years of setup with a new movie entering development.