"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

For some time now, beauty aficionadoes have drifted away from the super matte and powdered makeup we knew all too well in the ’90s in favor of a more dewy and glowy look. Think of the Hailey Bieber ...

This trend tones down the drama of classic goth makeup, creating a modern, wearable look that balances edge with elegance.

Learn how to create the perfect soft matte makeup look that stays flawless, sweat proof, and oil proof all day long with ...

On TikTok, it seems every day there's a new, trendy term for a known method. When you hear the words "matte makeup," you might be transported back in time to 2016-era beauty trends: full-coverage ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

TikTok Star Erica Taylor and OG makeup artist and founder Laura Geller explain exactly how to put on your makeup.

YouTube tutorials were in their prime (looking at you, Manny MUA and Jaclyn Hill), and beauty-obsessed Millennials spent hours replicating the heavy-handed glam that came to be known as “Instagram ...