What: The easiest to use concealer you’ve even come across. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

There may never come a time when Maybelline doesn't bless the beauty community with a hit. The drugstore favorite drops new merch that flies off of shelves on the reg, but their tried-and-true ...

This concealer has up to 12 hours of hydrating wear, according to the brand. It's crease-resistant and you can use it to 1. conceal 2. color correct or 3. to contour. This applicator makes blending it ...

Finding a trusted concealer can take a lot of trial-and-error — but once you locate a favorite, there’s no turning back. And there’s one tube in particular that ...

Kyle Richards shared that she uses the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a flawless complexion. The 55-year-old said the product is “such a great concealer.” It is also a ...

This is not a drill. Maybelline just expanded its Instant Age Rewind Concealer shades — and if you're a woman of color, the news is a very big deal. The dream of finding that match-made-in-heaven ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Bethenny Frankel may no longer be a “Housewife,” but ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Kylie Jenner might make headlines for having the most exclusive of stuff, but her latest video proves she also likes the affordable products for everyday use too. Case in point: Her concealer. On ...

A dupe, to be clear, is not a knockoff. A dupe is a product that in some ways works as well as — or better than — a fancier, more famous thing, and we're sharing our favorites. Welcome to Dupes Week.

If there's one thing that I love more than a bargain, it's a bargain that claims it can reverse time. And Maybelline's Instant Anti-Age Perfector 4-in-1 Glow Foundation is just that – an overachiever ...