What: The easiest to use concealer you’ve even come across. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

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Kyle Richards shared that she uses the Maybelline Instant Age Rewind Eraser Multi-Use Concealer for a flawless complexion. The 55-year-old said the product is “such a great concealer.” It is also a ...

This concealer has up to 12 hours of hydrating wear, according to the brand. It's crease-resistant and you can use it to 1. conceal 2. color correct or 3. to contour. This applicator makes blending it ...

After applying what looks like primer, sunscreen, a skin tint, and a bronzer, Jenner went ahead and dabbed a few dots of the Maybelline concealer in the color-correcting shade 160, which is called ...

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