At the dawn of the 1980s, a young go-getter Ford executive named Bob Lutz decided that Ford needed to draw a bead on BMW. Theoretically, he knew what would get the job done, having spent three years ...
In the 1980s, Ford of Europe head Bob Lutz thought his company's rear-wheel drive Sierra could be a credible alternative to the yuppie-favorite BMW 3-Series. Marketed properly, Lutz figured that the ...
The Merkur XR4Ti was an award-winning, turbocharged home run for Ford in the 1980s—until it landed in U.S. dealerships with a thud. How could this have happened? As the latest episode of Revelations ...
When it was introduced, today's Nice Price or No Dice Merkur was the wrong car at the wrong time. Now, it's a rare and funky piece of automotive history. Let's see if that and its price tag make it ...
Either completely forgotten or ridiculed by the few who still remember it, the Merkur XR4Ti failed because of questionable marketing decisions and not because it was a bad car. Throughout the decades, ...
This might be the first Merkur XR4Ti restomod, and it's amazing. Merkur was Ford's effort from 1985 to 1989 to bring European products to the United States as premium offerings. One of these models ...