Minimalist logos dominate branding for a good reason. They strip away the clutter, leaving only the most essential elements to tell your brand’s story. Think of iconic logos like Apple ...

many minimalist logos aren't effective because they don't indicate what the company does. An effective logo hints at what product or service is being offered. This translates to making a brand ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...