But is it here to stay?

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.“We thank our guests for sharing your voices and love for Cracker Barrel.

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

The automotive industry has undergone something of a renaissance in terms of logo design, with a number of notable brands updating the crest that forms the center of their visual identity. But which ...