Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single AdWords keyword? Now you can. See best practices and how to enable PMM in your accounts. The best approach would be to ...

Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic ...

Microsoft Advertising has announced it will soon begin to allow "phrase match will begin to incorporate behaviors of broad match modifier." This is a similar move Google did back in February and ...

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...

Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word ...