The NBA is always looking for ways to attract more viewers to NBA All-Star Weekend. That includes bringing celebrities and influencers into the mix, just like they did with popular YouTuber Mr. Beast, ...

Giannis Antetokounmpo could not believe his bad luck when he faced a defeat against a non-athlete in Mr. Beast’s challenge. The Greek player was challenged to make a layup, free throw, three-pointer, ...

Mr. Beast and Jesse Cole discuss plans during the Savannah Bananas Game. Mr. Beast will be doing a challenge and giveaway of over $100,000 during the Savannah Bananas game! / Instagram Page of Jesse ...

Damian Lillard is one of the best shooters the NBA has ever seen. Playing him in a shooting contest for nothing feels like a losing battle for almost anyone. Now, think about playing him in a shooting ...

MrBeast joins Roger Goodell and YouTubers in a viral NFL ad ahead of Chiefs–Chargers, the league’s first free YouTube stream.