NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

SAN ANTONIO – The San Antonio Spurs unveiled their 2025-26 NBA season schedule with a creative twist, tapping Australian food artist Laleh Mohmedi to craft a unique video featuring all 30 NBA team ...

The NBA is kicking off the 2025-26 season with a brand-new tradition, one that will literally shine on the court. For the first time in league history, award winners from the previous season will wear ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

A pair of recognizable and sorely missed logos will apparently make their way back to the court for the 2026 NBA Finals, when the NBA will resume painting the Larry O'Brien Championship Trophy and the ...