A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – ...

Sweden has launched a new tourism campaign that presents the country as a kind of natural remedy — one that doctors can ...

Sweden tourist board offers ‘prescription’ so doctors can sign-off your visit - The ‘medical referral’ from Visit Sweden aims ...

Sweden is pioneering a unique tourism initiative, 'The Swedish Prescription,' encouraging doctors to recommend visits to the ...

Dr. Stryer admitted that such a goal is “unfortunately far down the road” in the U.S., although that “would go a long way in helping increase the number of nature prescriptions written.” Neither could ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden launches “Sweden on Prescription,” the world’s first destination prescribed by doctors to boost mental well-being.

Rivers in northern Sweden do not always become wider or richer in species further downstream. Natural barriers shape the flow ...