Nike pushed back following the report, insisting the FuelBand remains “an important part of our business.” Nike spokesman Brian Strong told CNET: As a fast-paced, global business we continually align ...
The sportswear giant was hailed as an innovative force in wearable tech. But with the scaling back of its hardware team, Nike reminds us that it’s all about the best ways to sell shoes. Nick Statt ...
Nike will give partial refunds or gift cards to people who bought FuelBand fitness trackers in the last 3 1/2 years, resolving a lawsuit that says the products can't accurately tally how many steps a ...
Over a year after Nike broke ground with their dead-simple FuelBand, it’s issued a second-generation model that tasks the user with correcting its shortcomings. Out of the box, Nike’s announcement ...
The tank is starting run dry for Nike's (NKE) FuelBand. CNET is reporting that the athletic footwear and apparel giant is laying off the majority of the members of the hardware team responsible for ...
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Owners of a Nike FuelBand may soon have a relic on their hands. The company has laid off 70 to 80 percent of its FuelBand team, about 55 employees based in Beaverton, Oregon and Hong Kong, according ...
In a huge corporate shakeup that I don’t think anybody saw coming, Nike today fired the majority of its FuelBand team and will completely get out of the hardware business. CNET first broke the story ...
The iPhone 5C isn’t the only new gadget available in an array of colors. Nike just unveiled its second-generation Nike+ Fuelband, dubbed the Fuelband SE. The new fitness trackers, which record your ...