Shop everything from reader-favorite brands like UGG and OLAPLEX to cozy winter essentials like cashmere sweaters and puffer ...

Black Friday is here and the beauty deals are rolling in. Sitewide sales seems to be the new fad this holiday season: Kosas, Paula’s Choice and Glossier are all at least 20% off while bigger retailers ...

There’s one brand that’s been dominating the hair scene for years, and it needs no introduction because you likely already see it on your FYP and at your hair salon. The brand we’re talking about is ...

There’s a reason that one bottle of Olaplex no.3 is sold every 3.5 seconds, so if I hear along the grapevine that there might be a verifiable alternative to one of the brand’s bestselling conditioners ...

Olaplex haircare is constantly raved about for a reason, and now you can get your hands on a set on sale for Black Friday.

"I bleached my hair for a second time that left my hair fried. Lots of split ends and looked like rats nest, I did the no. 0 treatment and having been using the shampoo and conditioner literally fixed ...