The music business is no different from any other business in some respects. It requires a strategic marketing plan to consistently sale music and gain opportunities for their artists. The success of ...

In the competitive world of music, standing out from the crowd and reaching a wider audience is paramount for artists and musicians. Implementing effective organic music marketing strategies is the ...

As it seemingly gets harder to break a song on TikTok, music marketers are posting singles on thousands of accounts to juice the algorithm from the bottom up. By Kristin Robinson Senior Writer Call it ...

WMG added that the Los Angeles-based exec will spearhead “a holistic, artist-centric approach to long-term catalog development and legacy building,” and will lead efforts to “deepen audience ...

In an era where developing cost-effective streamlining measures to serve DSPs and radio stations with attractive content is growing more difficult for country music's mainstream labels, news Thursday ...