When using Google AdWords, Facebook ads or other forms of paid online advertising; it’s important to make use of landing pages to create one cohesive experience from your ads to your website. Quite ...

As a digital marketer, you know that landing pages are essential for creating great first impressions and generating leads for each marketing campaign. But simply creating a landing page with a gated ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Ion Interactive has created a new platform for iPhone-optimized landing pages. The ion LiveBall iPhone framework is designed to help marketers reduce the amount of scrolling or zooming on ads, or less ...