A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of sunlight.

The paint is capable of reflecting heat back into space. But the whitest paint in the world still isn’t a silver bullet to global warming. We already have the world’s blackest black—a color so dark ...

Scientists at Purdue have created a white paint that, when applied, can reduce the surface temperature on a roof and cool the building beneath it. By Cara Buckley Xiulin Ruan, a professor of ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

WEST LAFAYETTE, Ind. — In an effort to curb global warming, Purdue University engineers have created the whitest paint yet. Coating buildings with this paint may one day cool them off enough to reduce ...

UPDATE: Purdue University researchers create the whitest paint on record. Read more. WEST LAFAYETTE, Ind. — What if paint could cool off a building enough to not need air conditioning? Purdue ...