Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Courtesy of brand ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

When Tracee Ellis Ross launched Pattern Beauty in 2019, she knew even then that she wanted to craft hot tools. Finally, three years into her journey as an entrepreneur with a sharply-honed beauty ...

For Tracee Ellis Ross, haircare is self-care. “It’s one of the ways that we actively love and honor ourselves,” the actress and CEO of Pattern Beauty tells Fast Company. Ross founded her haircare ...

I know that it’s officially silk press season, but I’ve been avoiding using hot tools on my natural hair. My coils are currently quite damaged and the less heat I use, the better. Given that my DIY ...

This time of year—as temperatures fall and the humidity of summer begins to wane—our hair requires more from our routine than just a bi-weekly shampoo and condition. So, to hydrate this season’s dry, ...

This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...