Ever wonder what truly makes a person effortlessly cool? Forget fleeting fashion trends or forced aloofness—scientists have ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. There are hundreds of traits psychologists use to describe someone’s ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

People deemed “cool” boast six surprisingly similar personality traits across cultures, according to a new study that hints at the role played by broadcast media in standardising the meaning of the ...

There are various paths to take when interpreting our own identities. We can look to the cosmos, read our birth charts, and use our zodiac signs to learn more about ourselves. We can take test after ...

Are you impulsive, stressed, or moody? Perhaps organized, active, and helpful? A new study suggests that the latter traits ...

Being a strong, independent woman is more than a trendy label; it's a lifestyle and a mindset that shapes how you navigate the world. It's about cultivating qualities that allow you to stand ...

Conventional wisdom says you might be an introvert if you’re quiet and shy. In this view, everyone else is an extrovert (also spelled extravert in psychology circles) — an introvert’s outgoing, social ...

Psychologists commonly utilize the five factor model to characterize human personality. Making up this model are the "Big Five" traits: openness to experience, conscientiousness, extraversion, ...