Retail Dive

Hasbro’s early adoption of Prime Video ads helps reel in new buyers

Hasbro was able to grow affinity and attract new buyers to its Peppa Pig and Play-Doh products through ads on Amazon Prime Video, according to a case study published by the e-commerce giant. The toy ...
ABC News

World Play-Doh Day: What Happens When Adults See Play-Doh for the First Time in Years

Play-Doh has been evoking powerful feelings of nostalgia since 1956. — -- It's bright. It's squishy. It smells like elementary school. With 2 billion cans sold, Play-Doh and its intoxicating ...
The Daily Dot

‘I had to look it up’: Mom demands answers after seeing new Play-Doh container

On Dec. 19, TikTok user A Wagman (@wagnercreations) uploaded a PSA directed at Play-Doh, questioning the decisions behind the container’s shape. The video quickly went viral, amassing over 1.4 million ...
Business Wire

The PLAY-DOH Brand is on a Mission to Empower Kids, Families and Educators Everywhere to Harness their Imagination as a Superpower Through New PLAY-DOH Kids Can Campaign

Putting Imagination Insights into Action, the PLAY-DOH Brand is Rolling Out an Imagination Curriculum Through In-Person School Programs and Digital Content for Audiences in the United States and ...
Hosted on MSN

I Just Learned What Play-Doh Was Originally Used For – And It's Very Unexpected

Play-Doh is a craft cupboard staple in many homes around the world. There’s no mistaking those bright yellow tubs with colourful lids – we have a box full of them and they help fill hours of time when ...