The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

SEARCHES for striped shirts are up 2,900 per cent, shopping app LTK says. Deputy Fashion Editor Abby McHale shows how a £12 Primark shirt can suit any occasion. T-shirt, £12.99; trainers, £49.99, both ...

Primark shoppers are racing to stores for a "gorgeous" new £8 top. As seen in a viral TikTok post shared by @chris_fairley, Primark is selling "cinch waist" T-shirts that gather at the waist and look ...

Primark has unveield its first ever fully integrated UK brand campaign – including its debut UK TV spot – to get consumers reconsidering how much they should have to spend to find the perfect pair of ...

Just because summer is over doesn't mean we have to say goodbye to dresses - and Primark is selling the "perfect" dress that can be worn "all year round". The high street retailer has described the ...

Primark is hoping shoppers will love its new ‘stunning’ floaty, shirt dress that ‘embraces the beauty of florals’. While the weather may be cold, shoppers across the country still want to dress up and ...

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Fast fashion is all about being quick to market ...

Primark has launched a new 49 piece range next week as part of its annual Breast Cancer Awareness campaign. The post-surgery range features specialist products developed by and for women affected by ...