Progressive created a strange and mythical-looking creature for a new campaign to sell motorcycle insurance: the "Motaur." The brand is banking on creating enough intrigue that the positioning and ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Such is the case with Progressive’s questionable new character. I guess they thought Flo was getting too familiar, and she couldn’t confuse us quite enough, so they’ve introduced the Motaur. I guess ...

Adweek looks at a new marketing campaign from the insurance giant that features the 'Motaur,' a character that's 'half-man, half-motorcycle — the steel, clutch and rubber version of the mythological ...

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