If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

The co-branded style was first introduced in 1998, in a pioneering collaboration that helped pave the way for fashion and ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

Puma's stock has dropped by 7.83% in the past month and has lost 28.80% in value over the last year. Q4 sales showed a decline, particularly in the United States, and the company faces fierce ...

Puma, a global sports brand, has unveiled 'Hot Pursuit Pack', which updates Puma's signature soccer shoes with a new color.

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...

Sega and Athletic apparel brand Puma have announced a brand new limited edition Sonic the Hedgehog collaboration, which ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared with ...

The Hyrox series combines running and functional training into one competition. Puma saw the potential in the fast-growing ...

PUMA, EA SPORTS FC and City have today launched a special-edition football kit and lifestyle collection featuring a custom ...