GRAND TRAVERSE COUNTY, Mich. (WPBN/WGTU) — The Department of Natural Resources and Pure Michigan now recognize 11 trails in the state as having the best trail experiences. Only one is a water trail, ...

MUSKEGON, MI - Dave Lorenz wants to see Michigan, really see it. He’s been in front of the camera, on the air waves and quoted in publications promoting the mitten state for 21 years. Now it’s time ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

LANSING, Mich., Oct. 14, 2025 /PRNewswire/ -- As Michigan's landscape transforms into its iconic tapestry of reds, golds, and oranges, award-winning travel destination Pure Michigan is inviting ...

Slowing down while traveling is what Pure Michigan is all about — from the foothills of the Sleeping Bear Dunes to the quiet lakeshores of Lake Huron to the serenity you can find amidst the changing ...

(WXYZ) — Pure Michigan is partnering up with Michigan-based fragrance company The Aroma Labs for new seasonal scents for a travel initiative. According to Pure ...

Gov. Gretchen Whitmer on Oct. 7 signed the new fiscal year’s spending plan through September 2026 that includes a 46.6% cut ...

"On the Clock in Detroit: Sam's Selects" featuring actor and comedian Sam Richardson honored for its celebration of Detroit Winning campaign combined business development, talent attraction, and ...

GRAND RAPIDS, Mich. (WOOD) — A member of the team who helped create the Pure Michigan campaign is retiring at the end of the month. Dave Lorenz, the vice president of Travel Michigan, has worked with ...