Companies implement certain marketing strategies, whether they are adding to their product line or adding new distribution channels. When marketing managers implement marketing strategies on their own ...

Be honest. How many bids are sitting on your desk at this very moment? Are you confident you'll win at least 80% of them? Besides a competitive price, what will be necessary to win each job? Most ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Last week, this blog focused on the virtues of face-to-face customer interviews… particularly when that customer is a business (not an end-consumer), and the subject is “we’d like to know more about ...

Reactive business strategies are those that respond to some unanticipated event only after it occurs, while proactive strategies are designed to anticipate possible challenges. Because no one can ...

Many catering, wedding, and event business owners build their social media strategy around creating a stellar plan that includes what to post and when to post it, complete with hashtags and captions.