This process is called a clean install, which is ironic as there's nothing particularly clean about it: Microsoft has enshittified Windows Setup.

Windows Activation helps verify that your copy of Windows is genuine and hasn’t been used on more devices than the Microsoft Software License Terms allow. 1] Are you using the right product key? Make ...

A complete reset is rarely the answer anymore ...

A clean Windows install is a great way to keep your PC feeling snappy. However, every time you do this, certain critical features are reset to their Microsoft defaults—including some that could lock ...

Above and beyond the benefits of a fresh do-over, clean installing Windows 11 improves security, exposes new features, and more. With the Windows 10 end of support date arriving on October 14, ...