With more states legalizing retail sales of marijuana, 420 Day restaurant promotions aren’t as edgy as they once were. But they continue to smolder. The term 420, of course, is cannabis culture slang ...

With Leap Day on Feb. 29 this year, restaurant brands are seeking ways to weave the extra day into their promotional calendars. Brands as varied as Cowboy Chicken, Melting Pot, and Legal Seafoods are ...

In today’s fast-paced digital world, it’s easy to get lost in the sea of analytics, metrics, and algorithms. As a result, marketing strategies have become increasingly data-driven, with businesses ...