After lipsticks and glosses I'd say foundations and base products are the makeup items that have the most launches in the beauty world. Every makeup brand you love has at least one signature formula ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Rose Inc’s new Softlight Skin-Smoothing Liquid Foundation is essentially ...

There’s a reason why Rose Inc is getting noticed. Its CEO might possess anatomically impossible cheekbones and an enviable glow, but the real success of Rosie Huntington-Whitely’s beauty line lies in ...

Former Victoria’s Secret model Rosie Huntington-Whiteley, mother of two, announced in a social media post via Instagram that she is stepping down from her role as CCO at Rose Inc, the beauty brand she ...

After lipsticks and glosses I'd say foundations and base products are the makeup items that have the most launches in the beauty world. Every makeup brand you love has at least one signature formula ...