Word that the Saturn nameplate likely will not long survive is already being mourned like the death of a family member by hundreds of thousands of loyal Saturn owners. The demise of Saturn appears ...
Saturn was General Motors’ future-facing brand for the 1990s. Plastic-bodied, fuel efficient machines built with the sole purpose of taking on the established Japanese competition. That mission got a ...
For those who expected General Motors' once-funky Saturn brand to live on with a new owner, there has been a sad twist. Saturn, once billed as a different kind of car company, appears as dead as ...
DETROIT -- Saturn Corp. spent the last decade painting itself into a marketing and image corner by selling mainly small cars. Now Jill Lajdziak, Saturn's top sales and marketing executive, is trying ...
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0 minutes of haggling, 0 regret: Saturn’s ‘forbidden’ sales model would break today’s dealership economy
Saturn was GM’s oddball experiment that actually worked—for a while. Back when most people expected a long, awkward day of ...
Matt Nelson is an automotive journalist with nearly a decade of experience in all things cars. He's spent years working at dealerships in sales, finance, and service. He's since traded in his pens and ...
When General Motors called Saturn "a different kind of car company," the conglomerate wasn't joking. Saturn operated differently within GM's umbrella, even transforming the car-buying experience by ...
WASHINGTON (AP) — Charlie Eickmeyer says he was a fan of Saturn vehicles years before he was able to drive. Today he's in shock. So were employees at Day Automotive Group in Pittsburgh when they read ...
Saturn continues to radically revamp its car lineup. The company revealed more information about the all-new Astra two-door and four-door hatchbacks that will replace the aging Ion in showrooms at the ...
For the past 12 years Saturn has been vaguely in orbit around General Motors, writes John Rettie. GM started Saturn as a separate entity in an attempt to create “a different company” that would be ...
Saturn was created by General Motors chairman Roger Smith in the late 1980s to be a Different Kind of Car Company. While the first Saturns were generally pretty unremarkable, it was the retail ...
Kudos to Saturn: Those plastic body panels really do work. The pristine S-Series you see here—a time machine of a car if there ever was one—resides not in rust-free Arizona or California but in the ...
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