For years, back-to-school advertising was largely treated as a scale and delivery challenge. Brands flooded consumers with ...

Add Yahoo as a preferred source to see more of our stories on Google. Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season ...

The amount of revenue that some of the largest school districts get from selling advertising space on school lockers, lunch trays, buses, and other areas is minimal compared with the budget gaps they ...

Imagine you’re a seventh-grader walking to social-studies class. In the hallway, you pass a row of lockers plastered with a giant ad for a supermarket. At lunch in the cafeteria, you sit at a table ...

(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families are unsure of the return to school this fall, per a new report from Numerator shared via press ...

A pioneering global study has revealed how schools worldwide are using a raft of marketing techniques to attract higher performing pupils and climb the league tables. The research, published today in ...

Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional activities. Retailers spent $23 million on back-to-school ads from June 22 ...

Public schools are using marketing techniques to compete with private schools amid enrollment declines.Alfonso Duran for BI When you open a new business, you don't just sit back and hope that people ...

Since Michigan education lobbyist Betsy Devos’ appointment as secretary of education, the sorry state of public education in Michigan has been well documented. According to the National Assessment of ...