As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...