Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Distaste for subliminal advertising began in 1957, after James Vicary and Frances Thayer published a study in which they claimed that subliminally presenting the words “Eat popcorn” and “Drink ...

LOS ANGELES – A throat lozenge company says the commercial it wants to run during NBC’s Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn’t buying it. According to Pine ...

Imagine sipping a beer and suddenly landing your dream job, or a glass of wine doubling your bank balance. Sounds like magic, right? Yet, alcohol ads craft these fantastical scenarios to sneak into ...

"Mr. Subliminal" was a recurring sketch on Saturday Night Live a few years back. An engaging fellow, Mr. Subliminal was skilled at slipping suggestive words into conversation. The not-so-subtle cues ...

MOSCOW -- Deep within a Russian television advertisement for a local beer, Klinskoye, lurked a split-second message for another thirst-quencher: Pepsi. An image of Palmolive Fruit Essentials soap was ...

Who ya gonna blame for the “subliminal” message in George W. Bush’s campaign advertisement that got pulled off the air because it flashes the word “RATS” across the screen while Al Gore’s Medicare ...

A Costco customer believes that the bulk-retailer is using subliminal messaging to sell granola bars. Josh (@journeywithjosh) posted a TikTok photo slideshow that’s accrued over 25,000 views. In it, ...

It turns out that a hidden message in a KFC ad is too close to subliminal advertising for ABC. The network says it's following a longstanding policy and won't air the commercial with the message. ABC ...

I just don’t get pop-ups on websites. Who on earth clicks them? I point blank refuse to have them here (I even got the game reconfigured as some of the options looked pop-up like). My favourite one ...