TAG Heuer x Kith re-releases the 1986 iconic cultural statement, Formula 1 Series 1. The newest TAG Heuer x Kith Formula 1 watches feature updated materials and colors. A host of cultural influences ...

TAG Heuer has long been associated with motorsports, going back to when the brand was known simply as Heuer. The brand invented the dashboard-mounted chronograph in 1911, was the first non-automotive ...

No doubt looking to find some breathing space after the hubbub of Watches and Wonders last week, TAG Heuer has dropped an update to its 2025 revamped collection of the brand's iconic plastic-cased ...

Tag Heuer is making its smartwatches even smarter, with a longer battery life, twice the data transfer speed, a new charger display console and a better screen with a higher contrast ratio and ...

TAG Heuer brings Miami to your wrist with the Formula 1 Solargraph Pastel Collection ✓ Five LEs in beige, blue, pink, green, and lavender ✓ ...

When I first became interested in (and soon engulfed by) watches a decade or so ago, TAG Heuer was one of a small handful of brands I could name off the top of my head. After going down the rabbit ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

A dedication to creating avant-garde, precise and bold timepieces has been a staple of TAG Heuer’s brand ethos since 1860. As part of LVMH’s decade-long deal with Formula 1, TAG Heuer is the sport’s ...

The Carreras of the ’70s, like the Ref. 1153 or 2447SN, were notable for their contrasting off-white dials and black markers, chapter ring and subdials. The black and white style became known as the ...

Tag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon watch ...

To receive the Vogue Business newsletter, sign up here. Tag Heuer was an early mover in the luxury sector with the introduction of crypto payments on its US website. Now, the LVMH-owned Swiss luxury ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...