Tupperware Brands plans to continue operating and will seek court approval for a sale, the company said just before midnight ...

More broadly, it vowed to protect its “iconic brand and further advance Tupperware’s transformation into a digital-first, ...

Tupperware lost popularity with consumers in recent years and an initiative to gain distribution through big-box chain Target failed to reverse its fortunes. The company's roots date to 1946 ...

The recent bankruptcy declarations by Tupperware and Avon Products (API) demonstrate the weakness of a direct-seller model.

even as it attempted to gain visibility by adapting to direct-to-consumer sales and marketing itself in stores like Target. Tupperware’s sales have decreased fairly consistently over the past ...

particularly with the rise of online platforms like Temu and retailers like Target also beefing up their own home storage and kichenware brands. Tupperware’s roots date back to 1946. According ...

Ta-dah! Tupperware: unobtrusive until it is called upon, then nailing the role every time. Amid my kitchen’s constantly ...

In the past few years, Tupperware tried a few things to expand its reach and attract new customers. It started selling its products on Amazon as well as in stores at Target and Macy's. In 2019 ...

But while that business model became largely outdated by the 21st century, Tupperware continued relying largely on direct sales. It only started selling on Target shelves in 2022, and its online ...

Tupperware also didn’t sell products at traditional retailers such as Target or on Amazon until 2022, instead sticking with the direct-sales approach that first put it on the map. Now, ...

Our grandmas knew what they were doing when they bought Tupperware, which served as cookie containers, leftover holders, and ...