LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

We’ve all been hearing more about AI agents. But it’s more than just a buzzword. On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

While most brands target the young, passive, awareness-stage consumers, the data reveals that the sustainability audiences that create greater campaign performance outcomes skew older, with 44% aged ...

Despite lingering economic concerns, the expansion of hybrid ad-supported/ad-free models helped spur healthy 6% year-over-year growth in premium video ad views in the U.S. in first-half 2023, ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology ...

LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience ...