Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to prepare for your first trip to Sweden and, hopefully, give you a little insight ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

Sweden reversed its air travel tax policy that aimed to curb carbon emissions in 2018, during a time when “flight shaming” had been popularized by environmental activists like Greta Thunberg. Since ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Add Yahoo as a preferred source to see more of our stories on Google. Sweden has just made global headlines with a clever and unprecedented initiative: It’s now the first country in the world where ...

Gazing at an open fire deep in the forest, watching the stars light up the sky, waiting for the Aurora, hoping for fish to bite while sitting on a frozen lake… for hours on end… In Sweden, boredom isn ...