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When’s the last time you’ve seen an Edsel in person (if ever)? If you say, ‘Last week’ and point at your uncle, flip the page so we’re on the same page - that’s not what this is all about. I’m talking ...

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...