Cloudflare's crawl-to-refer ratio is a solid guide to how much tech companies are taking from the web, and how much they're ...

Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is a Terrible Goal.” He pointed to a HubSpot survey where 60% of marketers said their top website ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world. Rand Fishkin recently sparked debate with his SparkToro blog ...