Over the years, sociologists and cultural observers have noticed something unique about this generation: it often takes more than flashy trends or bold promises to truly impress them. Their ...

Reviewed by Wayne Fleisig, Ph.D. Generation X has carved out a unique identity over the years. Born between 1965 and 1980, many spent their childhoods as "latchkey kids" who were raised by working ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

If you were born between 1965 and 1980, you bring a rare blend of experience and adaptability to the workforce. You grew up before the internet yet adapted technology as it evolved — making you a ...

For Gen X, few things signaled coming of age like a house key. It was a symbol of after-school autonomy beyond the watchful eyes of authority figures. This newfound independence was as much a gift as ...