Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Striving to get on their customers’ ‘day one lists’, some B2B firms are positioning brand spend as the cherry on top of their ...

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its ...

Our 2025 Propolis Leader's Forum was chock-full of insights from our sessions and roundtables with leaders. Read on for all the details.

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...