Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Add Yahoo as a preferred source to see more of our stories on Google. They’re notorious for mocking Millennials for being old and unfashionable, but Gen Z is now sneering at those who are younger than ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they had, which younger generations genearlly find mundane and intolerable.

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted. On ...

Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, shared insights Tuesday on how the studio courts and markets to Gen Z audiences: “You find them on gaming platforms,” she ...

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...