Zynga Inc. shares dropped Thursday as the videogame publisher’s outlook overshadowed results that topped Wall Street estimates, amid continued M&A momentum and a move to reduce its physical presence ...
Zynga Inc.’s stock bounced back Monday afternoon, after the videogame publisher said it expects growing ad revenue, along with a new version of “Farmville,” to drive growth in 2022. “Advertising has ...
The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools.
Kuala Lumpur; Malaysia - February 7, 2017 ; Zynga Poker by Zynga is one of the top chart games apps in Apple Appstore display on iPhone 6. Zynga might be in the market to buy some ad tech. The online ...
SAN MATEO, Calif.--(BUSINESS WIRE)--Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced ...
In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga – which itself was acquired by Take-Two ...
Take-Two is acquiring Zynga for $12.7 billion in cash and shares. The terms are as follows: Take-Two is getting all of the outstanding Zynga shares for $9.86 apiece, which is a 64% premium on Friday’s ...
Zynga must pay IBM nearly $45 million in damages after a jury ruled that popular games in its FarmVille series, as well as individual hits like Harry Potter: Puzzles and Spells, infringed on two early ...
The company behind "FarmVille," revealed Tuesday that a sequel to its enormously popular Facebook game is in the works and that it is creating a social network of its very own to bring gamers together ...
SAN FRANCISCO--At the Zynga press conference today, CEO Mark Pincus dropped a bombshell that, according to the army of press handlers there, I was the only person to hear. "We are building a platform ...