Among American car brands, Cadillac stands out like a beacon. Its signature emblem, a crown cradling the word "Cadillac," is more than just a logo; it's a symbol. Chosen by the company's founder ...

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Mother Design has led the branding update of the American luxury car brand, which includes a stripped back, desaturated logo As Cadillac seeks to expand – both in terms of its vehicle range and global ...

Now? Less than 7% of luxury cars purchased by Americans are Cadillacs, and the company is struggling to keep up with competitors it once outsold. So, what happened? Cadillac got its start in 1902.