Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

The Suns will be without Kevin Durant for at least the next game after the 15-time All-Star exited Sunday's loss to Houston with an ankle sprain.

Phoenix Suns All-Star Kevin Durant was helped to the locker room with 6:57 left in the third quarter against Houston on Sunday night after falling to the floor in a collision with the Rockets’ Jabari Smith Jr.

The NBA tried a four-team format for the 2025 All-Star Game. Commissioner Adam Silver suggested changes will be coming again.