Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
“We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future facing, relevant and one that really stands out,” Rawdon Glover, the managing director at Jaguar, said in a statement. The electric ...
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold colors.
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.
Jaguar’s new electric concept car divides opinion
The 102-year-old luxury brand unveiled a new electric car concept during Miami Art Week. Social media users are divided, with many critizing the new aesthetic.
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Electrek1d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out
Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Autocar India on MSN1d
Jaguar rebrand brief was to ‘think like a start-up’
It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in acceptance for ...
The National on MSN12h
Jaguar's Dh500,000 EV concept in 'Barbie pink' expected to hit UAE roads in 2026
Jaguar insiders suggest the Type 00 will eke out more than 580hp from its dual electric motors and be capable of covering ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...