Role of Perception in Consumer Behavior. The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can ...

How can you change consumer behavior? This question was originally answered on Quora by Leslie Zane.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Understanding consumer behavior provides the necessary insight to craft compelling marketing campaigns, convincing people to choose your brand. But influencing consumer behavior is not easy.

Consumer sentiment has improved to a five-month high, reflecting better inflation expectations. Consumer behavior is shifting in response to economic uncertainties.

In a few short months, the devastation wrought by COVID-19 has had a dramatic impact on consumer attitudes regarding socially responsible behavior—their own and that of companies they expect to ...

Experts say predicting consumer behavior may be harder in 2024 but these data analytic techniques can help retailers find success.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...